Let me tell you a secret which is often left out or ignored from the eyes of the marketers. Do you know engaging content can generate more leads that stuffed keywords lying there on your page? But what makes the content engaging? Is it the services you highlight on your website or it is the content you write for the crawlers to crawl and list you on the first page of Google? And for instance, even if you manage to list your website on the first page. How will you manage to engage the user without blowing them away?
Well, the good thing is I am really excited to share with you some of the basic storytelling techniques which will not only drive traffic to your website but also engage your users to come for more.
Technique 1: Emotional storytelling
In this type of storytelling, you normally engage the user by sharing your personal experience. A great example is Chris Guillebeau’s “The $100 Startup” or Darren Rowse’s ProBlogger. These are two examples which led to starting my blogging. Both of these bloggers started blogging as sideline project but day after day they started sharing their personal life stories. And right after few months, these bloggers were in the news, and all over the tv.
While writing your content for the website, try to connect it with your personal story or any story of your friend. Once you do that, people can relate that story to their own lives.
Technique 2: Historical storytelling
One thing people love to read is ‘how it all started’ whether it is Starbucks, Zappos, or LinkedIn they all believe in sharing their personal stories with the audience. This technique is used by most of the companies today to generate traffic and engage users for a longer period of time. You can start with your brand story. What is the story behind the creation of your brand? What defines your logo elements and how it all relates to the user?
You can use all this to build trust among the users and in this manner, it will be easy for users to engage with you and move forward to do better business with you.
Technique 3: Be Authentic and plan ahead
This is one of the most important parts of storytelling. Don’t be afraid to admit your failures too. When I started my first venture I use to blog every third day. By mistake, in a blog, I misquoted an industry expert, and for 2 days I didn’t even know what was going on. Until my friend called and pinpointed what was wrong.
Now I love to talk all about my failures along with the wins. But a great story is well organized too. For organizing things in my mind and then in the software I prefer some tools. For automation, I prefer Hubspot, Buffer and I use Wunderlist, Trello, and TaskQue as a free task management tool which is used to assign tasks without getting into a lot of trouble.
Technique 4: Use Visual Storytelling
Use of sensory images in your story creates an impact in the minds of your user. Images stick in your mind and create creates a memorable experience. Real life visuals make your brand even more memorable. BY using images tell the audience how you operate, what values you stand for and what is your ultimate vision of your company.
Furthermore, by using visual storytelling you can create an impact that will build the reputation of your brand. Once this reputation we build is it easy to turn your visitors into customers.
Technique 5: Use Cliffhangers
What is the one thing that humans crave for? Yes, it is wanting more. More in everything. People want more when you leave something incomplete. Do not confuse the visitors that much, but make sure to leave clues for people for following.
This is known as a cliffhanger. You can even learn to use cliffhangers from tv series. Watch how the producers and writers use hangers to master this skill of attention.
To conclude it all. You can use storytelling to influence the decision of your visitors. By following the above techniques you can surely leave some prints on the lives of your users. Hope this post helped you to gain insights about storytelling and how it can help you in your SEO ranks.