Google is now officially testing the mobile-first index, which means Google will create and rank its search listings based on the mobile version of the content, even for listings that are shown to desktop users.
Changes with Mobile-first Index
Since more and more people are searching on their mobiles, so Google wants its results to represent to mobile searchers. Google is now considering the mobile version of the web as their primary search engine index. In simpler words, Google is changing to crawl web from the view of a mobile browser.
So if you have not joined mobile revolution yet, now is the time to take action. Google and other search engines will now give more emphasis on mobile.
Below are the steps that will help you to optimize your website for Google mobile-first index:
• SPEED: Since users expect that websites should load fast as soon as they click the desired result, so Google also wants the same. Ensuring that your website loads fast, is now essential to rank on the mobile. Here are the things that you must consider when optimizing your page speed:
1. Optimize images: Large images can increase your loading speed time, so optimize the images to the correct size to win.
2. Reduce code: Remove all the unnecessary source codes without changing its functionality.
3. Lessen redirects: excess redirects can slow down the loading speed and consequently the user experience.
• On-Page Optimization: If you want improved rankings and higher click through rate on mobiles, it is important to keep your titles and description short and to the point. This will help the GoogleBot to understand your page faster and will give a better understanding of who you are.
• Mobile Design: Mobile Design is an art form and today’s SEO understands more than ranking signals and just code. So, the responsive design is the best way to implement.
Below are some tips to optimize your mobile design and website:
1. Stop using Flash: Many mobiles are not able to view Flash elements on their phones, you have to remove those elements. Use Java or HTML 5 to add those cool elements.
2. Dump your mobile pop-ups: If your mobile website is overloaded with pop-ups, then you are losing the leads as users get frustrated and they will leave your website. This increases the bounce rate, so get rid of pop ups and dump them.
3. Finger friendly: Since the mobile users have to navigate using a finger, ensure that your design is finger friendly. Accidental taps are common and annoying so ensure that the users can scroll and tap easily.
Conclusion: Mobile-First indexing is becoming an important part of website designing and development and take action now for the same, and not wait unless it officially rolls out.